Two of the upgrades users can purchase are “Spotlights” or “SuperSwipes” which “increase the likelihood of matching with another user.” The suit was filed in January and explained that Bumble, a dating app unique among others because only the woman in a heterosexual match may initiate a conversation, has a “freemium” business model. According to the company, the consumer’s argument unfairly takes its words out of context and his allegations fail to meet the heightened pleading standard applicable to fraud claims.
(together, Bumble) have moved to dismiss a consumer complaint alleging that the dating app misrepresented the success a user could enjoy by purchasing two premium features.